The Ask
Capture eyeballs and imaginations on social to drive awareness around adidas’ new soccer boot, the Ace16. 
 

Boss All Day
We set out to make the term "BOSS" internet famous and synonymous with the adidas Ace16 amongst the youth soccer community.

Skill Meets Swagger
We created content built from soccer internet culture designed to spark creativity and conversation. Each snackable video celebrated skill and swagger on and off the pitch connecting the game to the real world.
 

Boss Everyone
Product was seeded with a crew of up-and-coming street-style Bosses, and in collaboration, we created an epic social video series. Our ambassadors of Boss challenged their communities to share their soccer skills and tekkers.

Got tekkers?
Boss Everyone quickly caught on and imitation ran rampant. A social game of one upmanship ensued as soccer athletes worldwide put their skills on display.

Roles:
Creative Direction

Partners:
Creative Team / Ted Zahn, Miles Johnson, Russ Meyer
Director + Editor / Judah Switzer