adidas Running
Ultra Boost X is the pinnacle running shoe designed specifically for the versatile female athlete with the perfect balance of style and performance. Primeknit adaptive fit and full-length Boost enable runners to reach their full potential and become greater ever run.
To launch this innovative product the use of mirrored imagery and physical mirrors situated in environment symbolized the endless energy and propulsion the product reflects back into the foot with each stride.
Role: Creative Direction
Team: Blakley Dadson, Francis Kmiecik, Boaz Frankel, Rick Albano
Photographer: Brian Lincoln
adidas Hoops
Damian Lillard is the player for the people. So to launch his 3rd signature shoe, Dame3, we turned to the people.
Visually each sneaker colorway was introduced with multiple hands holding the shoes, in essence lifting them up. The hands became the pedestal for display and a symbol of the community rising together with Dame.
Role: Creative Direction
Team: Billy Lymm, Jacob Cowden, Pat McCaren
adidas soccer
The much anticipated re-release of the iconic soccer boot needed a bold introduction. In order to inspire the next generation of soccer athletes and build hype around product the concept needed to break through with noise to stand out on a saturated channel.
Those who wear the boot are game maestros, puppet masters who command the game. Idea: In display of strength and dominance, Predator will ‘control’ Instagram to announce it’s return. Visual illusions gave the appearance that Predator had hacked the feed seemingly breaking the platform.
Role: Creative Direction
Team: Colton Major, Kelsey Wilkins
Nike Tennis
Role: Up Nike’s game in global social by growing their communities on Facebook + Twitter, increasing fan engagement and building strong demand for product. Together with Nike, a social playbook was developed and a clear brand voice was established. Seasonal campaigns, athlete insights and reactive real-time tournament content was developed to give fans exclusive ‘court’ access.
#WhereIPlay was created to rally and engage the global tennis community. We photographed dozens of empty courts and enlisted athletes around the world to share their battlefields.
Every Empty Court Is An Opportunity
Results: social strategy and creative helped Nike Tennis' FB community grew by 86%, Twitter followers increased by 141% and ecommerce referrals spiked in year one.
Role: Creative Direction, Art Direction, Strategy
Team: Roland James, Sean Weller, Tyler Benson
Nike Golf
As Nike’s digital AOR our assignment was to make Nike Golf the most socially connected brand in the golf industry. Responsibilities including community growth and engagement through relevant and timely ammunition on Instagram, Facebook and Twitter.
