The Ask
Introduce Lean Pockets' all-improved recipes and artisan-inspired crusts to their loyal sandwich lovers.

To celebrate the updated on-the-go sandos we let our audience know Lean Pockets was turning up the fancy, because even the most faithful fans crave a little something new.

We collaborated with award-winning director J.J. Adler to shoot a bite-size video series targeted for social and pre-roll. Our approach leveraged the comedic skills of our on-screen talent to bring our scripts to life, and reinforce the brand’s playful, unapologetic approach.

Role:
Creative Direction

Partners:
Creative Team / Kelsey Wilkins, Otis Rubottum, Ted Zahn, Will Paugh, Ryan Michael