Live Greater Than
We developed a fun, hard-hitting social campaign to announce T-Mobile's enhanced network capabilities. The social campaign celebrated how T-Mobile's network empowers customers to live today greater than yesterday. With a bigger, faster, stronger network your ability to snap, stream and share the things you love just got better.
Nike Tennis
Nike Tennis approached my team to help up their game in social across the globe. Their goal was to grow their community on Facebook + Twitter, increase fan engagement and build strong demand for their products. Together with Nike, we developed a social playbook, established a clear brand voice and vision on how to move the needle. We concepted, shot, designed seasonal mini campaigns, reacted to real-time tournament moments and brought fans inside the ropes at events and tournaments with athlete inspiration. Our creative and strategy worked. In year one, Nike Tennis' community grew by 86% while Twitter followers increased by 141%. We successfully grew the community, increased ecommerce referrals and elevated the Nike Tennis brand for fans around the world. Below are a few examples.
Every Empty Court Is An Opportunity
#WhereIPlay is community building hashtag we created that encourages tennis players worldwide to share the place where they put in hard word, sacrifice and dedication: their home court. We captured courts and enlisted photographers around the globe to share their battlefields. Not long after fans got in on the action.
Nike Golf
My team was responsible for creating relevant and timely ammunition for Nike Golf social: Facebook, Twitter and Instagram. Our assignment was to grow the NG community and make Nike Golf the most socially connected brand in the golf industry.
We helped NG establish a social brand voice, generated a playbook, crafted seasonal campaigns that included image and video posts, inspirational posters, athlete tips, insider product info, and athlete tournament coverage. Our work kickstarted Nike Golf's Instagram channel as well as grow their Facebook following from 400k fans to over 1 million in a little over a year and not long after topping 2 million. Below are a few samples.
Uh-Oh Protection
T-Mobile needed help communicating the benefits of their industry changing protection plan. My team dreamed up dozens of ways you could damage your HTC phone and with no fault insurance get a replacement.
HTC "One" Moments
A global community, united by common hopes and desires. Our journeys may take vastly different courses, but they share certain threads. Those moments of inspiration, decision, independence, courage. The Ones that define us. The Ones that show our true character. The Ones that connect us more intimately with the world around us. HTC celebrates these moments. Because we believe they happen daily on both grand and intimate scales. And these moments are what collectively inspired our very existence.
We created a content series centered around small, honest, relatable moments where your phone is your sidekick.
