Nike tapped us to bring the brand's mission to life in digital – enabling golfers to get better.
Know Your Game To Better Your Game
Together with Nike Golf we created an indispensable mobile golf companion built to motivate, empower and unify a global golf community.
Measurement and Motivation
Using the app to score their rounds, golfers can analyze their performance and track their progress across key stats. NG360˚ identifies trends in your game, provides insights and tips to help you improve.
The app, available on iPhone and Android, also enables golfers to record their swings and compare them to the pros like Rory McIlroy and Tiger Woods, earn trophies and achievements for bragging rights, view and implement athletic training with golf-specific workouts and navigate Nike Golf gear with personalized product recommendations based on their game stats.
A vibrant competitive global golf community emerged to embrace Nike's new digital golf tool.
Named to Apple iTunes "10 Essential Sports Apps"
#1 free sports app in the U.S. in its first week after launch
750,000+ Rounds Played
Creative Direction, UX, Strategy, Art Direction
Creative Team / Michael Howatson, Damir Kulic, Aaron Kirtsch, Roland James
Planning + Account Team / Sean Weller, Alistair Campbell, Jason Woodley
Case Study Video Credits / Mitsuaki Yajima, Roland James, Michael Howatson
iTunes Top 10 Essential Sports App
Ad Age's Creativity "Pick of The Day"