The world's leader in outdoor apparel tapped my former team to overhaul their digital presence. I led the creative efforts to migrate their digital presence onto an AEM platform that included refreshing a dated .com site into becoming a reactive site experience.

The brief: to create a world-class digital experience that captured the pulse of the brand while building an emotional connection with their avid consumers. Our goal: to inject storytelling into the site experience while celebrating their product innovation and global expeditions. We developed a site concept that featured an immersive design aesthetic with expansive imagery and simplified UI that made the digital experience feel like they were stepping into nature or starting an adventure as they browsed the site. Innovative functionality such as shoppable video functional and localized backend services tailored the experience to the user by showcasing relevant products based on their current weather conditions and navigation patterns.